In fact, as your email list grows, it becomes increasingly difficult to send truly relevant emails to your entire subscriber list at once. Why? Because your customers are all at different stages of their buying journey and mass messaging isn't as effective as personalized messaging tailored to their specific needs. A drip email marketing campaign, also known as autoresponders, automated emails, and lifecycle emails, is a sequence of emails that are sent to segments of your public in response to a single trigger. The trigger can be a set duration or an action taken by your prospect or customer. The ability to target customers based on their behaviors or stage of their journey allows you to connect with them in more meaningful ways, Ultimately leading to increased engagement and sales. In this article, we'll explore a seven-step process that explains how to effectively plan and configure your drip email company mailing list marketing campaigns so you can get the results you want. We'll also show you eight examples of drip email campaigns you can learn from. Contents what is drip email marketing? Identify your target audience plan your customer journey identify your objectives and goals plan your drip sequence write your message start your campaign analyze and optimize drip campaign examples Feed the lead welcome/onboarding emails recommendations abandoned cart emails re-engagement order confirmation important emails alerts what is drip email marketing? Unlike cold emails, drip emails are typically sent to someone who has already engaged with your content or brand and are used to entice them into becoming a customer, or returning as one. In this article, we'll show you exactly how drip email marketing campaigns can be used in many different parts of your business, which we'll explore in depth in the next section. Whichever type of email sequence you choose to use, following a step-by-step process will help you get the best results. 1. Identify your target audience before you send