Once someone lands on the page, the entry popup appears . Popups & Chatbots - wordpress-newsletter-offer If someone reads your entire blog post, please offer to sign up for the newsletter. Via the Trevi Fountain. Best Practices for Popups While every marketer has a unique perspective—some think pop-ups are nonsense, some think they're ingenious—the following are generally considered best practices: Make it easy for visitors to close your popup. Use cookies. If someone is already a customer, or if the visitor always closes your popup without thinking, it's best not to provide a popup. Come up with a compelling CTA. Limit your popups to one per site visit. Ask for information sparingly. One name and one industry mailing list address is enough, many people are reluctant to volunteer more. A/B test everything - copy, images, CTAs, button colors, layout. One marketer who uses popups very effectively is WordStream's own Kristina Simonson (with the help of our design team, of course). Given that she's good at lead generation, I asked her what she thinks about pop-up marketing. Kristina uses OmniConvert, a comprehensive conversion rate optimization tool, to manage our pop-up ad campaigns. "If you want to maintain a great user experience while still attracting potential customers," she says, "exit popups are the way to go." That makes sense. If you're going to bother a website visitor, it's best when he or she is about to leave, right? Popups vs Chatbots - icegram-exit-intent Via Icegram. On the other hand, Kristina doesn't like pop-ups -- unless they're small overlapping banners that don't interfere with the user experience. If the best time to ask a website visitor to take action is before he or she leaves, the worst time is as soon as he or she arrives. Speaking of user experience,