The Internet industry is prone to giants, but Internet home improvement is an exception. As one of the few consumer segments with a market size of trillions, the home improvement industry is different from the automobile, catering, snack food, home appliances and other industries, and belongs to a typical "big industry and small enterprise". Up to now, it has not been able to produce a listed company with a market value of 100 billion like other industries.
It is not that people have not thought of using the Internet to create "Internet home improvement giants". As early as 2015, the first wave of Internet home improvement started, and that year was also called "the first year of (consumer) Internet home improvement". According to statistics from iResearch, there were 123 financing events in the Internet job title email list home improvement industry that year, which was the most in 2011-2019. However, after millions of talents and billions of capital rushed into the trillion-dollar home improvement market, the outcome was not ideal - the Internet home improvement track failed to run out of the giants as hoped. On the contrary, many player companies fell into the quagmire of burning money and losses, and eventually went bankrupt. In 2021,
Internet home improvement will once again set off a second wave of upsurge. Since March this year, there has been news of giants entering the game or adding more home improvement business almost every month. Suning, Gome, Baidu, ByteDance, Shell, etc. have all shot. 2021 is also called "the first year of (industry) Internet home improvement" by industry insiders. A new starting point brings new hope. According to the "2020 China Internet Home Improvement Industry Report" previously released by Fastdata, the Internet home improvement industry may take advantage of the momentum to explode, giving birth to "giants with a market value of 100 billion." So, can the dream of 100 billion market value of Internet home improvement companies come true this time?